UX - UI - ART DIRECTION
An amazing award winning campaign created for Netflix in partnership with Radio Times, we created a number of bespoke as formats, one of which (see below) has been internally affectionally named the “Foxall”.
“A true media-first as Netflix integrated their award winning content into a linear TV Listings environment in a first both for Netflix and Radiotimes.com. The integration used data to make Netflix recommendations that users could watch immediately based off the genre of show they were looking at on the listings grid. Putting Netflix in a highly relevant environment, using RT’s exclusive data and pitching them as a viable alternative to users looking for TV guidance the deal was a huge success for both parties.”
AOP Best Native Advertising Campaign 2016